Compass: Your Roadmap to Business Reinvention

Are you asking, “What’s next for me and my business?” You’re not alone in wanting to reinvent and transform your business.

There is a step-by-step process when re-thinking your business and marketing models. This free 4-part Re/vision video tutorial series shows you the path.

Each video is 5 to 10 minutes long and includes handouts and worksheets so you can apply what you are learning to your own business thinking.

Is now the time for you to reinvent your business?

Watch the first video in the free tutorial series here:

http://www.roadmaptoreinvention.com/revision/

Do you have services or products that you love, but your customers are unwilling to pay for? Are some of your offerings no longer profitable but you find yourself resistant to removing them from your website?

In business we call these “sacred cows,” the untouchables that are exempt from questioning. Often you are emotionally attached to them because you developed them yourself, spending huge amounts of time and money to bring them to the light.

Sacred cows don’t only include unprofitable or unwanted products and services. Sometimes you have a vendor or contractor who needs to be released because their quality has slipped.  Sometimes you need to look at tasks and processes that are ineffective time-wasters.

Don’t hold on to sacred cows: they’ll suck your business dry. During your business reinvention, look at all aspects of your business and cut things that no longer serve your customers or the goals of your business.

Going it alone is scary when you are reinventing your business. Gathering a “group of greats” around you will help.

When I was reinventing a part of my own business, I asked 26 people to be part of my Advisory Group. How did I select them? They are current and previous clients, business colleagues, students, and friends, all who know me and my business and whom I trust to give me honest feedback about my ideas.

They’re also part of my ideal target audience. All of them are self-employed and have been running their own businesses for more than five years, so their advice about what they need most for their business helps me to define new products and services to offer.

As part of my own business reinvention, I wanted to start doing live events after a six-year hiatus and an national economic recession. They were thumbs-up on that idea! I even ran the name of this blog/workshop by them to see how they reacted to it. The group loved the idea of exploring business reinvention as a topic and a process!

Question For You: Do you have an Advisory Group, a trust team of advisors? I’d love to hear how you chose them and why you included certain people in your Advisory Group!