Compass: Your Roadmap to Business Reinvention

Going it alone is scary when you are reinventing your business. Gathering a “group of greats” around you will help.

When I was reinventing a part of my own business, I asked 26 people to be part of my Advisory Group. How did I select them? They are current and previous clients, business colleagues, students, and friends, all who know me and my business and whom I trust to give me honest feedback about my ideas.

They’re also part of my ideal target audience. All of them are self-employed and have been running their own businesses for more than five years, so their advice about what they need most for their business helps me to define new products and services to offer.

As part of my own business reinvention, I wanted to start doing live events after a six-year hiatus and an national economic recession. They were thumbs-up on that idea! I even ran the name of this blog/workshop by them to see how they reacted to it. The group loved the idea of exploring business reinvention as a topic and a process!

Question For You: Do you have an Advisory Group, a trust team of advisors? I’d love to hear how you chose them and why you included certain people in your Advisory Group!